Vassiliki Adamidou
Vassiliki Adamidou
Communication & Public Relations Manager, LIDL HELLAS

Born in Thessaloniki. A city at the crossroads of cultures, with open horizons, closely intertwined with the marine element. She’s been traveling destined towards knowledge and experiences from an early age.

Thanks to these stimuli and family values, the importance of participation was quickly embraced. The concept of community and collective sociability created a stable framework of personal inspiration and activation. She believes in team effort to be the main factor, when aiming at the collective good, enriched with positive thinking, leads to success.

As a human being, she seeks strength in honest relationships, in a responsible civil society and in volunteering. Advocates as a professional the perception of corporate culture and corporate citizenship, in an active society of interest groups, which produce, contribute and consistently return value to society as a whole.

Inspired by nature and emphasising the initiatives that improve the quality of life but always in a balanced coexistence with the environment. After all, our common future is children and a sustainable planet…

For the last 11 years she has been the Communication and Corporate Responsibility Director of Lidl Hellas and Lidl Cyprus, and has also been a Marketing executive in other companies in the past. She has studied English Philology at the Aristotle University of Thessaloniki and has a master's degree in International Marketing Management. She is an internationally certified Sustainability (CSR) Practitioner from the Center for Sustainability (CSE) and the Chartered Management Institute. She has represented the Hellenic Network for Corporate Social Responsibility at the United Nations Organization for Human and Business Rights.

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